Human factors in technology Essay

Man is the only being who has utilized technology, to the point that it also caused technology to change rapidly through time. Technology has been one of the most influential concepts in the lives of every human being throughout history. It was so influential that it had become one of the major deciding factors in the direction of history. Technological innovations had evolved from the simple to the very complex. From the simple stone cutting tools that prehistoric man had, to the contemporary blades that virtually do not need any resharpening at all. There had also been evolution from the very crude computing technique such as the finger counting, to the very complex supercomputers. In terms of transportation, from the very simple mode of walking and running, man had innovated transportation technology by inventing and innovating cars, planes, ships, etc. Technology had not only affected transportation and computing, but also the social and psychological scene as well. Companies whose general trade is information and technology are the ones whose organizational structure is very much affected by the technological changes. Most of the companies are either computer manufacturers or technological research companies. Apple Inc. , formerly known as Apple Computer, Inc. is an American-based multinational corporation which has its focus on technical manufacturing and designing of electronics and software programs for variations of consumers all around the world. It headquarters can be found in Cupertino, California (Apple, Inc. , 2007; History of Apple, 2007; Mesa, 1998; Apple. com, 2007). This company basically focuses on the development and support of several electronic gadgets for the market. This same company currently has its eyes focused on the innovation of already existing technologies, as well as the formation of a new breed of technology for the market. Some of its world-famous creations are the iPod, iPhone and the AppleTV. Aside from these electronic equipment and gadgets, the Apple, Inc. is also into the creation of new and better software programs. In the past, it had focused on creating and developing operating systems (OS), and specific application programs. Today, Apple, Inc. is now setting the path before it releases its newest operating system, the Mac OS X â€Å"Leopard†. Apple is very much into expanding its frontiers by exploring new ways of marketing and product presentation (Apple, Inc. , 2007; History of Apple, 2007; Mesa, 1998; Apple. com, 2007). It is now into the trend of having an online store where its products, whether hardware or software, can be bought by just a click of the mouse. The company is well-known for their very user-friendly hardware as well as software. Their iPod series, as well as their iPhone, Macintosh series of personal computers and peripherals, iLife software suite, and the Mac OS are just some of their best-known software and hardware products. Also, the company is a major supplier of prosumer software products for specialized purposes such as the audio and film industry (Apple, Inc. , 2007; History of Apple, 2007; Mesa, 1998; Apple. com, 2007). The mentioned things about Apple, Inc. , set up a background for the contemporary company. Technology has an implicit message, and that is to put everything into a very objective perspective, where everything could and should not be subject to an individual’s / group’s personal judgments or beliefs. By virtue of technology, man was able to do things such as measurement and judgment without having biases. With the use of technology, organizations can track their development without having doubts if the people who assessed them were biased about the evaluation process. But this strength is also its weak point. Being very objective would mean that the assessment would be very strict, and it would be guided by certain sets of quantified measurements such as numbers and / or a set of quantified codes. These standards for judgment and assessment can be used to evaluate employees’ activities, company sales and company economic standing. Having these strict standards would mean an easier, more efficient and more economic way of assessing the company. With these, companies such as the Apple could rely on machines about their company’s survival. Machines, which are products of modern technology, could be programmed to assess particular aspects of the company and suggest possible options about how to make the company even more productive. This may sound farfetched, but it could be a good way of looking at the possibility of how machines could help organizations in optimizing their parts. Business oriented companies such as the Apple is currently facing the possibilities of having less human members, and more help from the technology they are developing. These companies, with the help of modern technology, could be able to assess their employees using certain standards that can be input to a computer for further assessment. This way, there would be less processing time, less need for human HRD team members, less specialists in the field of assessing people, more possible members for the pool of computer and technology specialists (which could also mean more capital would be invested on the specialty of the company), and less expenses on the part of the company. Looking at the advantages posed by this method, it would be good to conclude that this could boost company income, thus uplift the lives of its employees in an economic and political sense. On the other hand, this method could also pose a very detrimental effect to the company as a whole, both in the macro and micro perspectives. One disadvantage of this method would be that without the subjective judgments of humans on human resources, it would be possible to miss important and potentially able applicants. Also, it would be possible that the programmed machines would not be able to look the implicit factors such as family background and the personality types of the applicants. Another is the fact that hardcore statistics, which programmed machines use, does not claim that the results are products of the interplay of all possible factors, instead it can only present results with the extraneous factors (which may possibly matter) omitted. References: Apple. com (2007).Retrieved August 9, 2007 from http://www. asia. apple. com/. Apple, Inc. (2007). Wikipedia: The Fee Encyclopedia. Retrieved August 9, 2007 from http://en. wikipedia. org/wiki/Apple_Computer. History of Apple (2007). ). Wikipedia: The Fee Encyclopedia. Retrieved August 9, 2007 from http://en. wikipedia. org/wiki/History_of_Apple_Inc.. Mesa, A. (2007). Apple History Timeline. The Apple Museum. Retrieved August 9, 2007 from http://applemuseum. bott. org/sections/history. html.